Welcome to the Book Marketing Master Course and Certification for Virtual Author Assistants
Learn essential marketing tactics for building a platform and hosting a book launch so you can provide valuable support services to your author-clients.
Six Course Modules to Transform You into a Book Marketing Pro
Module One: Own Your Niche and Become an Influencer
Learn what it takes for authors to establish authority in their chosen field, the importance of carving out a niche, how to set realistic goals, and ways to leverage the author’s existing community.
Module 2: Author Websites, Blogging, and Social Media
Learn the important elements that should be included on an author website, how to optimize the site for discoverability in the search engines, and how to leverage social media to grow the author’s audience.
Module 3: Pre-Launch Tasks and Building Your Support Team
Discover how to invite and organize beta readers for feedback and early book reviews, where to send review copies, and essential tasks needed prior to the book launch.
Module 4: DIY Publicity for Traditional and Online Media
Learn best practices for authors to get media coverage from podcasts, radio, television, and print publications. You will learn how to craft and send news-worthy media pitches, and how to locate key contacts.
Module 5: Amazon Sales Strategies to Sell More Books
Discover important Amazon optimization tactics to improve book discoverability and sales. You will learn how to leverage Author Central, choose the best categories and keywords, get more book reviews, and use Amazon’s pay-per-click ads system for even greater visibility.
Module 6: Book Launch and Beyond
Learn additional book launch strategies, including many real-world examples. You will discover how to leverage professional speaking, sell books in bulk, and attract lucrative corporate sponsorships.
Stephanie Chandler
Course Instructor
In addition to being founder and CEO of the Nonfiction Authors Association and Writers Conference, Stephanie Chandler has authored several traditionally-published AND self-published books, has been a book publisher since 2008, and she’s a former owner of a brick-and-mortar bookstore.
Through her own author career, Stephanie has received numerous awards, spoken at hundreds of events, earned six-figure corporate sponsorships, and has appeared in various media outlets including CBS MarketWatch, Entrepreneur, Wired magazine, Washington Post, New York Times, The Writer, Writer’s Digest, and more.
Stephanie started from square one, just like most authors and business owners do. There was no magic fairy dust, no celebrities to help grow her career, and no lucky breaks. She has never been on a reality show and doesn’t have any celebrity friends!
Stephanie has done the work, step by step, and learned by trial and error. She shows students how to craft an actionable book marketing plan that gets results.
Ready to Get Certified as a Virtual Author Assistant Specializing in Book Marketing?
Here are the many benefits you receive with certification:
=> Invitation to join a private group for certified author assistants. You can participate in weekly live chats with group leaders and get all your questions answered, plus connect with your peers and build lasting relationships.
=> A premium TWO YEAR listing in our online directory of Virtual Assistants for Authors, which is promoted to our community year-round. We aim to ensure your listing will generate more than enough business opportunities to justify the cost of this program.
=> Exclusive Certified Book Marketing Professional logo, a digital asset you can post on your website and in related marketing collateral. This endorsement from the Nonfiction Authors Association sets a standard in the publishing industry, elevating your credentials.
=> Professionally-designed graphic congratulating you on becoming a certified pro and shared across our social media networks. Plus, a frame-worthy gold foil-accented certificate will be mailed to you. (US students only.)
=> Written interview with you featured in our blog and shared across our social media networks, highlighting the services you offer and reaching over 50,000 followers.
=> Access to an exclusive database of content available only to graduates of this program, including digital templates you can customize with your own logo and use with your clients.
This certification program is PACKED with value! We want to be sure you leave the program ready to grow your business and help authors expand their businesses, too.
Certification Student Feedback
I just wanted to let you know that I gained my first client through my posting on your website [a benefit of completed certification]. Not only is it a lucrative project, but it is the type of content I absolutely love to work with. Cheers to supporting awesome creative endeavors!
Taking the course has definitely helped with my confidence as a book marketer as my knowledge and exposure has grown. This is a great course and Stephanie is so helpful even after you’re finish you can ask her anything and she’s always ready to make suggestions. Definitely one of my best investments.
Just a quick follow-up nearly a year later to let you know that my clients are delighted with my book marketing services based on the NFAA Book Marketing Certification. I’m receiving fantastic feedback. Well worth it!
Receive Immediate Access to ALL of the Following with Registration
- Six pre-recorded video lessons averaging 90 minutes each. (Previously delivered live.)
- Copies of all course slides.
- The Nonfiction Book Marketing and Launch Plan workbook (Print edition, 230 pages, mailed to US students. Digital edition available immediately to all.)
- Book Marketing Action Plan Template (Pre-formatted spreadsheets)
- 100 Ways to Grow Your Email List with Lead Magnets (8-page report)
- Book Marketing Task List for Virtual Assistants (9-page report you can customize and share with your clients)
- Community of Influence Worksheets (Pre-formatted spreadsheets)
- Equipment List for At-Home Media Interviews, Podcasts, etc.
- Become a Recognized Thought Leader in Your Field (21-page report)
- Author Business Startup Guide and Business Plan Template (11-page report)
- Book Launch Checklist (10-page checklist)
- Sell Your Book to Libraries (12-page report)
- Time Management and Productivity for Authors (38-page report)
- Self-Publishing Checklist
- Template: Bulk Book Sales Pricing Sheet
- Template: Book Order Form
- Interview with Mark Paul: Amazon Ads Mega Success Story – Self-published memoir (mp3)
Ready to Get Certified as a Virtual Author Assistant Specializing in Book Marketing?
SPECIAL DISCOUNT FOR NEW STUDENTS
To celebrate the launch of the Author Assistants Academy, you can save 35% off any or all of our certification programs for a limited time. This discount also applies to optional payment plans so don’t delay!
Use code to save: ASSIST35
Book Marketing Master Course and Certification Course Rate: $1,497
(Just $973 with discount code!)
Payment options available in cart.
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