Welcome to the Book Publicity Master Course and Certification for Virtual Author Assistants
Learn the secrets publicists use to land interviews with podcasts, radio, television, and print publications, so you can help your author-clients get publicity for their books.
Six Course Modules to Transform You into a Publicity Pro
Module One: Become a Media Darling: Show up like someone the media can’t resist
Learn how authors can identify their media vision, how authors can claim expert status, how authors can become someone the media loves, and what makes the media want to book a guest.
Module 2: Uncover Your Unique Message: To stand out, you need to know what makes you different and how to communicate it clearly.
Learn about the types of media, how authors can identify what makes them unique, how to answer two questions the media loves to ask, and how authors can make their message and story clear and interesting.
Module 3: Craft a Message That Hooks: If you can’t capture attention fast, you lose it. This week is all about creating content that makes the media say yes.
Discover how to effectively write press releases and pitches that get noticed, how to build a media kit, how to create a compelling bio and one-sheet, how to create powerful talking points, and how to keep track of media appearances.
Module 4: The Smart Pitch Play Book: This is where strategy meets action. It’s not just about pitching. It’s about pitching smart.
Learn how to build an ideal media list, how to evaluate the culture of the show, how to improve your media outreach, and how to highlight social media stats in pitches.
Module 5: Own the Interview: You’ve landed the interview. Now what? This week is all about showing up polished, poised, and unforgettable.
Discover common mistakes that are made during interviews, how authors can effectively handle unexpected questions, how authors can properly prepare for interviews, and how to use body language, voice, and presence to engage the audience.
Module 6: Ready, Set, Publicity:
Now it’s time to pull it all together and go public with purpose, confidence, and strategy.
Learn how to think like a publicist, what the media actually wants to see, how to create a publicity plan, how to leverage each appearance to get future media interviews, and how to keep the media momentum going.
Joanne McCall
Course Instructor
Publicist, media insider, trainer and coach Joanne McCall helps influencers, nonfiction authors, and business leaders become Media Darlings, so the media calls them. Her secret sauce is not only positioning, securing, and helping authors to capture media attention and deliver compelling interviews, she helps them create and develop their own media empire, while enjoying the process. On a first-name basis with hundreds of top-rung producers, editors, writers, and journalists, Joanne secures coverage for clients including Brian Tracy, Ken Blanchard, Dave Ramsey, Geneen Roth, Dr. Donna Stoneham, The Deepak Chopra Center for Wellbeing, the co-founder of Neuro-Linguistic Programming (NLP), Dr. Richard Bandler, and many others. She is the creator of Media Book Camp and Media Finishing School, and is the author of Media Darling: Shine Through Every Interview. Learn more: www.joannemccall.com.
Ready to Get Certified as a Virtual Author Assistant Specializing in Book Publicity?
Here are the many benefits you receive with certification:
=> Invitation to join a private group for certified author assistants. You can participate in weekly live chats with group leaders and get all your questions answered, plus connect with your peers and build lasting relationships.
=> A premium TWO YEAR listing in our online directory of Virtual Assistants for Authors, which is promoted to our community year-round. We aim to ensure your listing will generate more than enough business opportunities to justify the cost of this program.
=> Exclusive Certified Book Publicity Professional logo, a digital asset you can post on your website and in related marketing collateral. This endorsement from the Nonfiction Authors Association sets a standard in the publishing industry, elevating your credentials.
=> Professionally-designed graphic congratulating you on becoming a certified pro, and shared across our social media networks. Plus, a frame-worthy gold foil-accented certificate will be mailed to you. (US students only.)
=> Written interview with you featured in our blog and shared across our social media networks, highlighting the services you offer and reaching over 50,000 followers.
=> Access to an exclusive database of content available only to graduates of this program, including digital templates you can customize with your own logo and use with your clients.
This certification program is PACKED with value! We want to be sure you leave the program ready to grow your business and help authors expand their businesses, too.
Certification Student Feedback
I just wanted to let you know that I gained my first client through my posting on your website [a benefit of completed certification]. Not only is it a lucrative project, but it is the type of content I absolutely love to work with. Cheers to supporting awesome creative endeavors!
Taking the course has definitely helped with my confidence as a book marketer as my knowledge and exposure has grown. This is a great course and Stephanie is so helpful even after you’re finish you can ask her anything and she’s always ready to make suggestions. Definitely one of my best investments.
Just a quick follow-up nearly a year later to let you know that my clients are delighted with my book marketing services based on the NFAA Book Marketing Certification. I’m receiving fantastic feedback. Well worth it!
Receive Immediate Access to the Following Upon Registration
- Six pre-recorded video lessons averaging 90 minutes each. (Previously delivered live.)
- Copies of all course slides.
- What Is a Media Darling (1-page report)
- Media Darling is Someone Who (3-page report)
- Be Irresitable to Media (5-page report)
- 3 Types of Media (2-page report)
- Branding (3-page report)
- Media Kit (3-page report)
- How to Create a Media Room (4-page checklist)
- Templates
- Interview Topics
- One-Page Example, Speaking Sheet Example, Media Kit Example, Galley Letter Example, Pitch Letter Examples, Press Release Examples
- Brainstorming activities, worksheets, and more
Ready to Get Certified as a Virtual Author Assistant Specializing in Book Publicity?
SPECIAL DISCOUNT FOR NEW STUDENTS
To celebrate the launch of the Author Assistants Academy, you can save 35% off any or all of our certification programs for a limited time. This discount also applies to optional payment plans so don’t delay!
Use code to save: ASSIST35
Book Publicity Master Course and Certification Course Rate: $1,497
(Just $973 with discount code!)
Payment options available in cart.
Questions? Need assistance registering for a course?